Context before November 2017 :

  • Low quality and expensive meat products
  • No high-end meat products retailer in China

Solution : Creation of Confee, e-shop specialized in French butchery products !

Our marketing strategy

  • Focus on their know-how in French butchery
  • High quality products at the right price
  • In relation with KOL in food and beverage
  • Local production in Guangdong province
  • CIQ certification delivered by Chinese authorities

WeChat launch results

20,000
RMB sales in one day
700
followers in 5 days
5,000
views on the 1st WeChat article
  • October 2017 : Francelysee winning pitch to manage Confee's marketing strategy
  • October 2017 : Creation of product packaging for Confee
  • November 2017 : Official launch of Confee's WeChat account and its bilingual e-shop

Scan or click on the QR code to check it out !

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