Cheese Republic - Francelysee

Context before April 2016 :

No high-end cheese available in China, only industrial and expensive cheese distributed by large food retailers.
No e-shop specialized in high-end cheese
No information available about different kinds of cheese for Chinese customers

Solution : Cheese Republic, the first e-shop specialized in cheese in China, was born !

Creation of a mysterious "fake leader" called the Governor of Cheese Republic.
Logo referring to French Revolution : French people like to complain and go on strike. We need to reply to this anger!
Essentially targeting French people living in China : French language, French cheese, French humor.
100% mobile based strategy in line with Chinese way of life.

2,000

followers in 24 hours

+500

supportive messages

30,000

orders per year

Today, Cheese Republic is the first e-shop selling cheese
all over China with more than 60 different SKU!

Scan or click and buy now !